我们先来谈谈为什么内容日历至关重要：
- 使规划更具战略性
- 确保你抓住每个机会吸引受众，不会错过重要日期
- 它能帮助你保持一致的发布时间
- 防止最后一刻才紧急准备内容
- 更好的资源分配
- 帮助追踪季节性趋势
一、January
January 01: New Year’s Day
January 04: World Braille Day& National Trivia Day
January 05: Golden Globe Awards
January 11: National Human Trafficking Awareness Day
January 14: National Dress Up Your Pet Day
January 20: Martin Luther King Jr. Day(US)
January 19: National Popcorn Day
January 21: National Hugging Day
January 23: National Pie Day
January 24: International Education Day
January 24: National Compliment Day
January 28: National Data Privacy Day
January 28: Global Community Engagement Day
January 29: National Puzzle Day
January 29: Chinese New Year
January 31: National Hot Chocolate Day
案例：New Year’s Day
除了对新年的期待，我们还可以在社媒回顾过去一年的点滴，分享精彩时刻。回顾你品牌的成就、里程碑和经验教训。
就像下面的品牌discoverneom那样，无疑，这是个成功的内容方向，该帖子吸引了297万的播放量，不少粉丝在下面评论Wow incredible.
图片来源：discoverneom Instagram
二、February
February 02: Groundhog Day
February 02: Grammy Awards
February 04: World Cancer Day
February 09: Super Bowl Sunday
February 13: Galentine’s Day&Galentine’s Day
February 13: Internet Friends Day
February 13: World Radio Day
February 14: Valentine’s Day
February 17: Random Acts of Kindness Day
February 18: Drink Wine Day
February 20: National Love Your Pet Day
February 20: World Day of Social Justice
February 22: National Margarita Day
February 23: World Understanding and Peace Day
案例：Valentine’s Day
Pandora品牌的“Little Acts of Love”营销活动邀请用户分享他们的个人爱情故事，使用标签 #PandoraLittleActsofLove。鼓励用户生成内容，回想那些让情侣关系变得特别的小事。
图片来源：Pandora
Quip电动牙刷则是在海报使用简洁而鲜明的红色心形背景吸引注意力。
图片来源：Quip
以下是一些情人节标题的灵感，希望对你有用：
- The first best is falling in love. Second best is showing your love with ____________. [insert your product]>
- All you need is love. But don’t let your other half get hungry this Valentine’s Day. Book now!
- What’s a _________ [insert buyer persona] >favorite thing about Valentine’s Day? All the _________. [insert a word with double meaning]>
- A gift as __________ [insert adjective that describes product] >as your love.
- Treat yourself this Valentine’s Day with our __________. [insert offer]>
三、March
March 01: Zero Discrimination Day
March 02: National Read Across America Day
March 03: World Wildlife Day
March 07: National Cereal Day
March 07: National Day of Unplugging
March 08: International Women’s Day
March 09: Daylight Savings Time
March 10: National Napping Day
March 14: World Sleep Day
March 14: Pi Day
March 15: National Consumer Rights Day
March 17: St. Patrick’s Day
March 18: Global Recycling Day
March 19: National Let’s Laugh Day
March 20: Start of Spring
March 20: International Day of Happiness
March 21: World Down Syndrome Day
March 21: World Poetry Day
March 22: World Water Day
March 23: National Puppy Day
March 23: World Meteorological Day
March 25: International Waffle Day
March 27: World Theatre Day
March 30: Doctors’ Day
March 30: Mother’s Day (UK + Ireland)
March 31: International Transgender Day of Visibility
案例 St. Patrick’s Day
图片来源：Instagram
四、April
April 01: April Fools’ Day
April 02: Autism Awareness Day
April 02: National Walking Day
April 03: National Burrito Day
April 04: Walk to Work Day
April 05: Deep Dish Pizza Day
April 07: World Health Day
April 07: National Beer Day(US)
April 10: National Siblings Day
April 11: National Pet Day
April 12: National Grilled Cheese Day
April 12: International Day of Human Space Flight
April 15: Tax Day(USA)
April 15: World Art Day
April 17: National High Five Day
April 18: Good Friday
April 20: Easter Sunday
April 21: Easter Monday
April 21: World Creativity and Innovation Day
April 22: Earth Day
April 23: World Book Day
April 28: National Superhero Day
April 29: International Dance Day
案例 April Fools’ Day
汉堡王经常用愚人节来吸引观众。这家快餐连锁店将经典的汉堡Whopper变成了一款牙膏，并配以幽默的广告，成为了一个不错的愚人节促销创意。
图片来源：Burger King
五、May
May 01: Workers Day
May 04: Star Wars Day
May 04: World Laughter Day
May 05: Cinco De Mayo
May 06: National Nurses Day
May 06: National Teachers’ Day
May 11: Eat What You Want Day
May 11: Mother’s Day(US + Canada)
May 12: International Nurses Day
May 16: International Day of Light
May 16: Bike to Work Day
May 16: Endangered Species Day
May 18: International Museum Day
May 19: Plant Something Day
May 20: World Bee Day
May 20: National Rescue Dog Day
May 25: National Wine Day
May 28: National Burger Day
May 29: National Biscuits Day
May 31: World No Tobacco Day
案例:National Teachers’ Day
Thrive Market 通过赠品表达了对老师的感谢。同时还提醒人们：全年为教师提供免费会员资格。
图片来源：Thrive Market
六、June
June 01: Global Day of Parents
June 01: World Milk Day
June 03: National Egg Day
June 3: World Bicycle Day
June 04: National Cheese Day
June 05: Global Running Day
June 05: World Environment Day
June 07: National Chocolate Ice Cream Day
June 07: National Donut Day
June 08: National Best Friends Day
June 08: World Oceans Day
June 12: World Day Against Child Labor
June 14: Flag Day
June 14: World Blood Donor Day
June 15: Father’s Day
June 17: National Mascot Day
June 18: International Picnic Day
June 19: Juneteenth
June 20: Summer Solstice/ First Day of Summer
June 20: World Refugee Day
June 21: International Yoga Day
June 21: National Selfie Day
June 21: World Music Day
June 26: Day Against Drug Abuse
June 27: National Sunglasses Day
June 27: National Handshake Day
June 29: National Camera Day
June 30: Social Media Day
案例：Father’s Day
父亲节是通过励志名言来触动粉丝心灵的绝佳方式，比如歌手Michael Bublé说的：
“父亲身份是最美好的事情。你无法在它发生之前解释它；就像在别人从未游泳之前告诉他们水的感觉。”
图片来源：Instagram
七.July
July 01: Canada Day
July 01: International Joke Day
July 3: International Plastic Bag Free Day
July 04: Independence Day (US)
July 06: International Kissing Day
July 06: National Fried Chicken Day
July 07: World Chocolate Day
July 09: National Sugar Cookie Day
July 11: World Population Day
July 14: National Mac and Cheese Day
July 15: World Youth Skills Day
July 15: Social Media Giving Day
July 15: National Clean Beauty Day (US)
July 16: World Snake Day
July 17: World Emoji Day
July 18: World Listening Day
July 20: National Moon Day
July 21: National Ice Cream Day
July 24: National Tequila Day
July 24: National Cousins Day
July 25: National Intern Day
July 28: Parents’ Day
July 29: National Lasagna Day
July 30: International Day of Friendship
July 30: National Cheesecake Day
July 31: National Avocado Day
案例：World Emoji Day
The Sleep Company通过展示购买床垫前后的Emoji表情变化，直观地传达产品带来的积极变化。
购买前的表情显得疲惫和不满，而购买后的表情则显得愉快和满足。虽然没有直接的呼吁行动（Call to Action），但通过展示购买后的积极效果，间接鼓励消费者考虑购买。
图片来源：The Sleep Company
八、August
August 01: National Girlfriend Day
August 02: International Beer Day
August 03: National Sister’s Day
August 03: National Friendship Day
August 07: Purple Heart Day
August 08: International Cat Day
August 09: Book Lovers Day
August 10: National Lazy Day
August 15: National Relaxation Day
August 16: National Tell a Joke Day
August 17: National Non-Profit Day
August 19: National Aviation Day
August 19: World Photography Day
August 20: National Radio Day
August 21: World Senior Citizen’s Day
August 22: National Tooth Fairy Day
August 26: National Dog Day
August 26: Women’s Equality Day
August 30: National Beach Day
案例：National Lazy Day
你可以巧妙地将这个节日与自己的产品或服务结合起来来进行推广，特别是如果你的产品能够帮助人们更轻松地完成工作，就像下图DragDropr品牌在这里所做的那样。
图片来源：DragDropr
九、September
September 01: Labor Day
September 05: International Day of Charity
September 06: Read a Book Day
September 07: National Beer Lover’s Day
September 07: Grandparents’ Day
September 10: Suicide Prevention Day
September 11: Patriot Day
September 15: First Day of Hispanic Heritage Month
September 18: National Cheese Burger Day
September 21: International Day of Peace
September 22: Start of Fall/ First Day of Autumn
September 25: National Daughters Day
September 26: National Pancake Day
September 27: World Tourism Day
September 28: National Drink Beer Day
September 28: National Sons Day
September 29: World Heart Day
September 30: International Podcast Day
案例：First Day of Autumn
秋天有很多值得期待的事情，品牌可以利用这一天让您的追随者对即将到来的季节感到兴奋。
您可以创建与秋季相关的内容，向这个美丽而温馨的季节致敬。记得用暖色调装饰您的帖子
，例如：
- 焦橙色
- 柠檬黄
- 深红色
您可以社交媒体上分享#FirstDayOfFall的内容。并吸引跟随者互动。以下这些不错的点子或许对你有用
- 让您的粉丝在评论区写下秋天的愿望
- 鼓励他们分享#FirstDayOfFall有意义的相片(就像前几天我们都在朋友圈分享秋天的第一杯奶茶一样)
- 问粉丝为什么喜欢秋天。这个简单的问题可以让您的更深入地了解他们的喜好
来自OPPO秋天的第一天，则是在一堆的树叶下藏满了该品牌的产品：手机，电子手表，耳机等，秋天的感觉十足。引导粉丝在树叶下寻找藏着的宝藏，并说出它们的名字，以此吸引粉丝互动。
图片来源：OPPO
十、October
October 01: International Coffee Day
October 01: World Vegetarian Day
October 02: International Day of Non-Violence
October 03: National Boyfriend Day
October 04: National Taco Day
October 04: World Animal Day
October 04: World Smile Day
October 05: World Teachers’ Day
October 06: National Coaches Day
October 07: National Inner Beauty Day
October 10: World Mental Health Day
October 11: National Coming Out Day
October 13: Thanksgiving (Canada)
October 14: Indigenous Peoples’ Day
October 14: National Dessert Day
October 16: World Food Day
October 16: National Boss Day
October 26: National Pumpkin Day
October 29: National Cat Day (US)
October 30: National Candy Corn Day
October 31: Halloween
案例：Halloween
为产品赋予万圣节的特色，能让顾客以全新的视角看待你的商品。此时，他们正沉浸在万圣节的氛围中，这种联想会重新点燃他们对你产品的兴趣。
也许你觉得奇怪，但看到下面这款万圣节灵感的星巴克饮品照片，我就忍不住想去附近的星巴克点一杯冰 frappe coffee（当然，最好不要有僵尸手啦）。
图片来源：Starbucks
十一、November
November 01: World Vegan Day
November 03: National Sandwich Day
November 03: Daylight Savings Time Ends
November 10: Science Day for Peace and Development
November 11: Veterans Day
November 13: World Kindness Day
November 14: National Pickle Day
November 14: World Diabetes Day
November 15: America Recycles Day
November 16: National Fast Food Day
November 19: International Men’s Day
November 20: Trans Day of Remembrance
November 21: World Television Day
November 23: National Espresso Day
November 27: Thanksgiving Day
November 28: Black Friday
案例：Thanksgiving
互动猜谜游戏是一个有趣且引人入胜的感恩节社交媒体创意。
品牌可以设计文字谜题或图像游戏，让用户寻找代表感恩理由的词语或符号，比如家庭、健康或温暖。
这种类型的感恩节互动帖子增添了趣味元素，使品牌成为他们节日享受的一部分。
图片来源：21kschool
案例：Thanksgiving
还可以邀请粉丝分享他们珍贵的节日回忆。品牌可以引导用户回想感恩节对他们的意义，无论是家庭传统、最爱的食谱，还是难忘的聚会。
这种方式可以营造社区氛围感，让粉丝们能够浏览并回应彼此的故事。通过激发个人互动，品牌能够加强与受众的联系，使他们的感恩节社交媒体帖子更加贴近人心和富有意义。
图片来源：Starbucks
十二、December
December 01: Cyber Monday
December 02: International Day for Abolition of Slavery
December 03: Giving Tuesday
December 04: National Cookie Day
December 05: International Volunteer Day
December 07: Pearl Harbor Remembrance
December 15: Bill of Rights Day
December 17: National Maple Syrup Day
December 21: Start of Winter
December 21: Look on the Bright Side Day
December 22: National Short Person Day
December 24: Christmas Eve
December 25: Christmas Day
December 26 — Boxing Day
December 31: New Year’s Eve
案例：Christmas Day
bathandbodyworks品牌通过“12天圣诞节”，采用每日更新的方式。每天揭晓一个新的惊喜，无论是限时折扣还是独家产品发布。这一策略能够持续吸引观众的关注，让他们迫不及待想要发现接下来的内容。
图片来源：bathandbodyworks
作者：外贸小巨熊
来源公众号：外贸小巨熊
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